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13 Oct 2025 | |
Rugbeian News |
Will Butler-Adams (W 87-92) features in The Business Times to discuss the manufacturing process of Brompton Bikes and the planet.
British folding-bike maker Brompton is championing a more sustainable way to move through cities. Celebrating its 50th anniversary, the company positions its compact, foldable bikes as practical tools to reduce car dependence and carbon emissions. Each bike folds in under 20 seconds, making it easy to carry on public transport or store in small spaces.
Sustainability is central to Brompton’s operations. From using recycled aluminium to minimising waste in production. Its “Brompton Renewed” programme refurbishes and resells used bikes, extending their lifespan and lowering environmental impact.
CEO Will Butler-Adams believes success is not just financial but measured by how much the company reshapes urban living. Even as post-pandemic demand shifts, Brompton remains focused on helping people ride for their own health and for the planet.