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News > Rugbeian Society News > Rahi Daneshmand reveals a fresh look for ‘Virtue’

Rahi Daneshmand reveals a fresh look for ‘Virtue’

Rahi Daneshmand (Sh 02-07) has been making waves in the clean energy drink industry with his brand, ‘Virtue,’ currently the fastest-selling clean energy drink product in UK stores.

In an exciting step forward, Rahi has revealed a new look for Virtue, featuring a minimalist aesthetic that is as clean as its ingredients. The recipe has also been upgraded with an enhanced flavour profile that includes ‘yerba mate,’ a natural source of caffeine with reputed health benefits.

Already available in stores such as Ocado, Wholefoods and Asda, Rahi’s brand has also achieved a new milestone by securing a spot across Waitrose Nationwide, where it will be included in the stores’ Meal Deal, along with the launch of a new Virtue 12 Can Variety Pack on Amazon.

Established in 2016, Virtue stands out as the UK’s first all-natural, zero-sugar, and zero-calories energy drink, amassing a global cult following that includes health enthusiasts and professional athletes alike. And if you thought it couldn't get any better, Virtue is also committed to Clean Energy; it is certified Carbon Neutral, contains 100% organic caffeine, and is vegan-friendly with no artificial additives.

Rahi expressed his enthusiasm for the brand’s expansion, stating, “We are very excited for this next stage of growth as we build the market-leading clean energy drinks brand. Virtue is the first all-natural, zero-sugar, and zero-calories energy drink in the UK, and we plan to make our drinks accessible to even more people.”

As the brand continues to make strides, the Rugbeian Community celebrates Rahi’s entrepreneurial journey and the positive impact that he’s having in this field.

Take a look for yourself here:

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